Meaning "brain attack" in Latin, it is a brand that recreates creative innovation in softness with delicate details based on modern aesthetics and in line with the flow of society, and its hidden charm and luxury are great aspirations encompassing culture, architecture and art. In line with sustainable eco-friendly materials and ethical consumption trends, environment-conscious consumption patterns, glossy materials, understated cutouts and bold, three-dimensional silhouettes that stand out in chic and unique details.