ARA CHO is a handbag and prop brand of designer Zo Ara who longs for light, the source of all colors, and wants to capture the intense energy of light such as brightness and warmth in its products.
The logo, which embodies the combination of the sparkle seen when the light shines and the geometric shapes that are concise and fundamental to form, illustrates the identity of ARA CHO.
Launched in 2014, ARA CHO offers customers a unique and differentiated lifestyle with sophisticated aesthetics and understated design.
Recently, I am trying various things to combine fashion and art, and as an artist, I am passionately doing creative activities in the art scene.

 
 @aracho_arcstudio